![]() Step 1: Enter the link you want to use to take visitors to your website. It’s very simple and we built a URL builder to make it even easier. In Google Analytics you can see exactly which campaign drove the most sales, subscribers and leads. Your email service provider or social platforms will show you click through rates, impressions and views but they don’t tell the entire story. Before you get started, you should have goals set up in Google Analytics. If you’re spending money, you should definitely know what’s getting you the best results. This is especially important for paid marketing. So how do you know what’s working and what’s not? If you don’t track your marketing campaigns they get lumped in with all of your other traffic. The URL builder allows you to track each marketing effort separately in Google Analytics. Most of your marketing, whether it’s an email, an ad, social promotion or any other marketing effort, has the same goal: conversions or awareness. See all of those extra goodies in your link? That is the campaign tracking code. ?utm_source=december6-newsletter&utm_medium=email&utm_campaign=how-to-set-up-google-analytics Instead of using this link in your email marketing campaigns: It helps to identify how users are getting to your site. What is Campaign Tracking in Google Analytics?Ĭampaign tracking, also known as “utm tracking codes” simply allows you to add special tracking code to your URL. We’ll focus on email marketing and then you can apply that to all of your other marketing efforts (ads, social, affiliate links, etc…). There are many ways to use campaign tracking. Use the Google Analytics URL builder to track your campaigns. So, how do you tell which marketing campaigns were successful? Easy. Your main goal is to drive traffic back to your website, convert that traffic into leads, and those leads into customers. You’re ready to start a marketing campaign a newsletter, social or some paid campaign.
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